basically like if erlich bachmann from the show silicon valley wrote a memoir (and also lived on a boat). it starts off with martinez and two coworkers quitting their jobs at a stuffy sinking-ship tech company with terrible management to found a startup based vaguely around doing something with ads. martinez takes the role of the leader/ideas guy/networker, basically handling all the soft skills, going to meetings to try and get VC funding and whatnot. to his credit, he kind of cooks, they get into ycombinator and martinez attracts a bunch of attention for them by starting a silicon valley gossip blog, which he’s eventually able to parlay into getting their 8-month old startup acquihired by twitter. then of course he almost torpedoes the entire thing by deciding he wants to work at facebook instead because they have a better “hacker” culture, somehow he manages to put together some kind of deal where that works out. naturally, he becomes unhappy at facebook, ties himself to a doomed project of his that becomes a personal crusade, and then sees the writing on the wall and quits before any of his equity vests…